Verallia Italia & Conserve Italia: More than 30 years of collaboration, driven by innovation, sustainability, and brand identity
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glassglobal
, VeralliaMore than 30 years of collaboration driven by innovation sustainability and brand identity
The partnership between Verallia Italia and Conserve Italia continues with the launch of the new Derby Blue Frutta Frizzante sparkling beverage line.
At the heart of the project is our iconic blue glass, now applied for the first time to the 200 ml Tropical format, creating a highly distinctive and immediately recognisable product.
Beyond its strong visual identity, blue glass also brings concrete benefits:
Made with 71% external cullet*, contributing to reducing CO₂ emissions
Protects the product from light
Preserves product quality
Enhances premium perception and brand visibility
This long-standing collaboration illustrates how glass packaging can become much more than a container: a lever for innovation, sustainability and market positioning across the entire value chain.
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